You already did your market research and you figured out the right product or service. You had the best possible configuration but when you launched your online store, you only saw a small trickle of customers.
If you want to change this, you have to do more. Here are some best practices to get more customers for your online store:
Capitalise word of mouth
You should value word of mouth because it always works. Word of mouth is the oldest form of marketing used by many businesses. Online stores can also consider this form of marketing and advertising today. While it brings slower results compared to radio or television advertising, its results last.
If your existing customers are happy and satisfied with your product or service, it is a human tendency to share that experience with other people – family, friends, neighbors, and colleagues. They instantly become foot soldiers or advocates for your business.
To capitalise on this, you have to sell a product or service that really works. It should also provide great value to anybody who uses it. More importantly, you should ensure that you provide great customer experience.
Hold a sale
You should also start offering discounts and deals. If you want to retain existing customers and attract new ones, you should consider loyalty rewards like Brand Bucks. This reward can help the customer save money because of the 20% discount.
Remember that discounts and deals will influence the customer to buy more products or services. It also allows the customers to enjoy a product or service for a whole lot less. By holding a sale every now and then, you are publicising your brand.
Plan a competition
Aside from sales, customers also love contests or competitions. It is not just about the prize but the thrill of beating other people. Planning a competition always works because it will make a buzz. One of the mechanics should be sharing the experience on social media that way it will create more buzz.
Consider giving free samples
Giving free samples always works like a charm. Everybody loves free things. Do not think about losing money. In fact, giving away your product or service for free does three positive things – it lets people be aware of your presence, it gives a chance to prove the value of your product or service and it will provide customers with a risk-free way of trying your products or services.
Work on your social media presence
Without a doubt, social media is changing how modern businesses transact these days. There are many social media platforms that you can utilise but Facebook leads the pack. However, it does not mean that you solely focus on Facebook.
You have to consider social media because it is the place where most of your potential clients hang out. If you are present, you are making yourself available and visible to your clients. You should start by posting every day and providing outstanding contents.
Remember that no matter how great your product or service is, your online business will not make enough money unless the customers are willing to buy it. It is time that you follow best practices to get more online customers.